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What was Pepsi thinking? That's what I want to know.

I work in marketing. I'm shocked Pepsi's 'Cheer Nation' campaign got off the drawing board. I totally understand why Pepsi would want to associate their beverage with our national game, that's just smart business sense, but asking us to abandon “Go Canada Go” and “Ca-Na-Da” in favour of their awful and insulting chant of “Eh Oh Canada Go” is a horrible, horrible idea. They literally trampled ungraciously and obnoxiously on sacred ground.

Since I wrote Cheer Nation? I'm Not Chanting 'Eh! O' Canada Go!' For Pepsi I've been using every ounce of my Google prowess and social media might to defend my nation, our game and our collective intelligence by rallying against PepsiCo and this campaign. I've managed to get interviewed by one major newspaper and an article I wrote got into the hands of the entertainment editor at The Star. Sadly, that article never got printed, but this one in the Vancouver Sun ran today.

'Eh Oh Canada Go' junior hockey chant falls flat

VANCOUVER — While Team Canada's attempt to achieve a sixth straight World Junior Championship gold medal fell to the wayside in overtime against Team USA last night in Saskatoon, at least one sigh of relief was exhaled by hockey fans across Canada as a corporate attempt to hijack a cultural tradition fell flat in its face.

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Pepsi's attempt to eliminate the traditional Canadian hockey chants of “Go Canada Go” and “Ca-Na-Da” and re-brand them with the dubious chant of “Eh Oh Canada Go” was received with little fanfare before the tournament and by the gold medal game, the corporate takeover was stopped in its tracks as 13,000-plus loud, passionate fans kept to the traditional “Go Canada Go” chant.

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Pepsi is a sponsor of Hockey Canada but not the Olympics and decided to get in on the pre-Olympic hockey buzz by creating a marketing campaign asking Canadians to create a new hockey chant.

The hockey gods cringed, as did fans across Canada.

The corporation's bid to get one million people to sign up for “Cheer Nation” has only garnered 93,876, many of whom were enticed to sign up because Pepsi said it would temporarily display a list of their names in the Hockey Hall of Fame.

Pepsi's Facebook page has 133,000 fans, although that may be deceiving since most of the latest messages on the page seem to reinforce what many are calling a marketing disaster.

'I became a [Facebook] fan of this just to say how stupid it is. No company is going to tell me how to cheer. I don't need a sports cheer marketed,' wrote Facebook member Jeff.

Meanwhile, the recently created 'Eh! Oh! Canada Go! chant is a national embarrassment' Facebook page has 30,000 members.

And on Canucks.com, one fan created a forum discussion demanding the Pepsi chant be boycotted.

While Pepsi said the chant had 'landed in Saskatoon' it was barely heard, if not for the parachuted Pepsi employees who tried (and failed) to launch the chant inside the arena.

During one commercial break in a previous game the chant's creator Joan Buma was introduced while a small group of 'fans' chanted the cheer and a Pepsi cheerleader waved a Pepsi flag up and down the aisles. To Pepsi's credit one boy (presumed not to be paid by Pepsi) did stand up and bravely cheer the Pepsi chant for the camera.

Fans posting messages on online hockey discussion forums, such as NHL team websites and HFBoards.com, condemned the chant, with all due respect to Buma.

'I trust the Pepsi chant will die the early and inglorious death it deserves,' said one member on HFBoards.com.

Bloggers also derided the corporate gimmick.

“Toronto Mike” said on his popular blog that the premise that Team Canada fans needed to be united was 'faulty,' and that fans are not corporate 'sheep.'

By the gold medal game there was seemingly nothing left of the chant other than the continuous bombardment of Pepsi commercials on television. The cheer wasn't necessarily boycotted, rather it was simply ignored and died an inglorious death.

I'm claiming victory. This campaign will go down in history as one of the greatest miscalculations in Canadian marketing history. We Canadians are a tolerant bunch, polite and passive at times, but when you come in our backyard and tell us how to cheer for our national hockey team, we get pissed. And you don't want to see a Canadian pissed.

That damn cheer has indeed died an inglorious death. We won!

He remained one of her best friends until his sudden death on Christmas Day 2016.

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And looking back in a new interview, Shirlie Kemp admitted that she fondly remembers George Michael as 'compassionate but hilarious' as she detailed his 'beautiful combination' of personality traits.

The former Wham! backing singer also recalled Pepsi Demacque-Crockett's first time on stage with the band in an extract from their new book titled Pepsi & Shirlie: It’s All in Black and White.

Fond memories: In a new interview, Shirlie Kemp, 59, admitted that she fondly remembers George Michael as 'compassionate but hilarious' (pictured together in 1986)

George famously introduced Shirlie to her Spandau Ballet husband Martin Kemp - who she married in 1988 - and was Godfather to their two children Roman, 28, and Harley, 32.

Shirlie told Mirror: 'I knew George as a friend way before Wham!, way before fame. He was adorable and his sense of humour, he could laugh at himself.

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'It was his empathy and his wit. To be that compassionate but that hilarious was a beautiful combination.'

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Shirlie also tells in the book how she visited George in the final weeks before his tragic death and asked if he'd enjoyed his life and the fame, revealing that he said 'yes'.

Loved: 'It was his empathy and his wit. To be that compassionate but that hilarious was a beautiful combination' said Shirlie of George (Pictured in 2005)

Old friends: George famously introduced Shirlie to her Spandau Ballet husband Martin Kemp - who she married in 1988 (Martin pictured with George in 1984)

Family: The couple have two children: photographer Harley Moon, 32, and Capital Breakfast radio host Roman, 28 (pictured in 2019)

Pepsi joined Wham! in 1983, replacing Dee C, Lee, and in an extract from their new book, shared with The Mirror, Shirlie recalls Pepsi cementing her place in the group.

She writes: 'I glanced over at Pepsi. There is nothing that can prepare you for performing in front of thousands of people. Really, the numbers lose all meaning. You have no idea of how many people are in front of you. It's just a wall of joy.'

Shirlie notes how Pepsi was 'in her element' and sweetly adds that the newest member of the band 'looked as though she had come home.'

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She continues: 'We were barely off-stage when the three of us ran to Pepsi, desperate to share the magical feeling. 'Did you love it?' cried Andrew. 'You were brilliant!' said George. 'Isn't it amazing? Isn't it great? I added. Pepsi nodded, beaming... From that moment on, she was with the band.'

Memories: Shirlie also recalled Pepsi Demacque-Crockett's first time on stage with the Wham! in an extract from their new book Pepsi & Shirlie: It’s All in Black and White (Pictured in 1985)

Incredible: Shirlie notes how Pepsi was 'in her element' and sweetly adds that the newest member of the band 'looked as though she had come home'

Wham! last performed together at WHAM! The Final concert at Wembley in June 1986 and despite multiple rumours of a reunion, never reunited as a group.

However, the bond they shared has remained solid over the course of three decades, thanks largely to their mutual friendship with George.

After Wham! ended, the two women formed a duo Pepsi and Shirlie and had two UK top ten hits with Heartache and Goodbye Stranger.